There’s a counterintuitive paradigm that exists in sales: only 39% of a sales rep’s time is spent selling. You’d be right in thinking that’s counter productive, but it’s the frustrating reality of the majority of sales reps. The list of other tasks that get dumped onto sales reps is endless, but most SDRs and BDRs report that identifying highly qualified leads, sourcing validated contact details, and entering all of this data into the CRM are the primary culprits. The list of other tasks that get dumped onto sales reps is endless, but most SDRs and BDRs report that identifying highly qualified leads, sourcing validated contact details, and entering all of this data into the CRM are the primary culprits.

With this workflow in place, you’ll be able to reduce the amount of time you spend on admin, and flip the ratio so that the majority of your time as a sales rep is spent selling… which is how it should be, right? With this workflow in place, you’ll be able to reduce the amount of time you spend on admin, and flip the ratio so that the majority of your time as a sales rep is spent selling… which is how it should be, right? This article walks you through a solution so easy that you’ll be kicking yourself for not having implemented it sooner – and you can try it for free with no set up required.